In-depth review of Microsoft Advertising Intelligence
Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a keyword research and optimization tool that operates seamlessly in Microsoft Office Excel 2007. It provides keyword expansion, research, pricing, and KPI data allowing you to maximize marketing ROI for your paid search and content ad campaigns.
Watch this in-depth members only video on how to use this really powerful key phrase research tool.
Free Key Phrase Research Tools
What: I look at some free key phrase research tools from Overture, WordTracker, Keyword Discovery, and Adwords. The addresses for these tools are:
http://freekeywords.wordtracker.com/
http://www.keyworddiscovery.com/search.html
https://adwords.google.com/select/KeywordToolExternal
http://inventory.overture.com
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: February 7, 2007
Why: Key phrase research is the most important part of a search engine marketing program. If you get your phrases wrong they will either be too competitive to break into the top positions or if there is no traffic for the phrase you can be number one and it won't matter. Fortunately, we now have a variety of free key phrase research tools to use.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
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