I have recorded an hour tutorial on how to look at search engine optimization from a beginners perspective.
I’ve used college admissions as the test case for this. But the principles are the same for all industries.
We look at things like:
- How to do key phrase research.
- How to pick key phrases from the research.
- The most important aspects of your site when it comes to search engine optimization.
- How to analyze the competition from an SEO perspective.
If you are looking to understand how to get started with search engine optimization, this video is important for you to watch.
(more…)
More
http://www.wordstream.com/
I sat down with Tom Demers to talk about WordStream. WordStream looks to organize and update your key phrases in a new way. This is a very affordable tool that might help you continue to expand your key phrase universe.
More
One of the things I want to do in the private section of WebMarketingWatch.com is case studies.
I got the chance to do our first case study with Greg Drambour.
These are a few of a the places you can find him online:
Greg had some questions about whether or not he should promote his ebook on a new domain or if he should continue doing what he is currently doing.
I anticipated that was going to be the majority of the conversation. But as things unfolded, we began talking about many different topics:
- The effectiveness of social media in getting people to purchase.
- How to do key phrase research and determine which key phrases to pursue.
- Usability and how it pertains to getting people to do what you want them to do.
- The power of email marketing.
- Statistical analysis and Google Analytics
- Google Webmaster Tools
The conversation had a lot of really interesting topics. On top of that, these are topics that come up over and over again. So, I’m sure you will find many of these items interesting for your situation.
This is just over an hour.
These kinds of conversations rarely are had in the open. It’s a unique opportunity to see a private consultation first hand.
Remember, as a member of WebMarketingWatch.com, you have the opportunity to get these kinds of complimentary consultations. Just ask me.
(more…)
More
Here is a video I just created on the process of doing key phrase research. It goes into what the key important factors are for key phrase research, a general overview of the major tools and how to get the most out of them.
Key phrase research is a crucial part of search engine marketing. If you get key phrase research wrong, everything else is wrong.
This video is a great primer on how to implement a successful key phrase research strategy.
(more…)
More
Microsoft’s Key Phrase Research tool is now officially in beta.
It’s a really powerful tool and offers a ton of great information. I
highly recommend you check it out!
More
