SEO Beginners In-Depth Overview
I have recorded an hour tutorial on how to look at search engine optimization from a beginners perspective.
I've used college admissions as the test case for this. But the principles are the same for all industries.
We look at things like:
- How to do key phrase research.
- How to pick key phrases from the research.
- The most important aspects of your site when it comes to search engine optimization.
- How to analyze the competition from an SEO perspective.
If you are looking to understand how to get started with search engine optimization, this video is important for you to watch.
WordStream Interview with Tom Demers
http://www.wordstream.com/
I sat down with Tom Demers to talk about WordStream. WordStream looks to organize and update your key phrases in a new way. This is a very affordable tool that might help you continue to expand your key phrase universe.

In-depth Introduction to Key Phrase Research
Here is a video I just created on the process of doing key phrase research. It goes into what the key important factors are for key phrase research, a general overview of the major tools and how to get the most out of them.
Key phrase research is a crucial part of search engine marketing. If you get key phrase research wrong, everything else is wrong.
This video is a great primer on how to implement a successful key phrase research strategy.
Microsoft Advertising Intelligence Key Phrase Research
Microsoft's Key Phrase Research tool is now officially in beta.
It's a really powerful tool and offers a ton of great information. I
highly recommend you check it out!