Search Leads Online Spending
Today we look at a post over at Searchenginewatch.com that discusses some new stats that have come out. Watch here to see why search is so awesome!
Here is the article I reference:
Search Still Leads Online Ad Spending
Did You Watch Last Week’s Series on Web Analytics
What: Today I recap last week's web analytics interviews I did. As I suspected, the viewer numbers were a bit low. Stats are not the most fun part of web marketing. But they are definitely the best part of web marketing. Unlike all the other marketing you do, web marketing gives you information you could never get anywhere else.
Who: Sage Lewis
Where: This was shot at my office in Akron Ohio (at my desk, actually)..
When: April 30, 2007
Why: I believe in stats more than anything else in the web marketing world. Web marketing would not be nearly as great were it not for stats.
How: I shot this with my laptop video camera.
Google Zeitgeist
What: Google Zeitgeist is a great tool to see search trends. It shows you to most popular searches in a wide variety of categories by year, month and week.
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: March 21, 2007
Why: By understanding what the most popular searches are for a specific time period you can often come across hot phrases that might apply to your business. You could then write content for these phrases as potential drive a ton of traffic to your web site.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights. I've added some covers to my lights to try to achieve a softer look.