Web Marketing Watch » Web Trends and Stats

C-Levelers Go Online, Google Up, Get Cashback for Searching

Sage — Fri, 30 May 2008 15:37:01 +0000

C-Level people are spending more time on line. Historically consumers of traditional media, C-Level people are now incorporating online media into their daily routine. Comscore data is out and it shows Google going up, up, up and Yahoo going down, down, down. No surprise there. Microsoft is now less than 10% share of the US market. New York Times reports online search ads are faring better than expensive display ads. Search ads are considered cheap and effective. Microsoft is now willing to pay you for searching with their Cashback from Live search. Google Sites now available to everyone.

Blogger Play

Sage — Thu, 01 Jan 1970 00:00:00 +0000

Blogger Play is an exciting new feature...that is strangely addicting!

TORRID Growth

Sage — Thu, 01 Jan 1970 00:00:00 +0000

Nothing wraps up the growth of online marketing like the word Torrid! Check out what all the rage is about.

Interview with Joe Abraham for AnalyticalNews.org

Sage — Thu, 01 Jan 1970 00:00:00 +0000

Today, I speak with Joe Abraham for AnalyticalNews.org. Joe talks about a new Forrester report on the top analytics programs on the market. See what Forrester says and what Joe feels of the report. You can read more about the report here: AnalyticalNews.org

Web Marketing Stats

Sage — Thu, 01 Jan 1970 00:00:00 +0000

MarketingSherpa.com recently put out a study of businesses asking them what they thought of their various web marketing initiatives. Pretty telling findings.

Search Leads Online Spending

Sage — Thu, 01 Jan 1970 00:00:00 +0000

Today we look at a post over at Searchenginewatch.com that discusses some new stats that have come out. Watch here to see why search is so awesome!

Here is the article I reference:
Search Still Leads Online Ad Spending

Did You Watch Last Week’s Series on Web Analytics

Sage — Thu, 01 Jan 1970 00:00:00 +0000

What: Today I recap last week's web analytics interviews I did. As I suspected, the viewer numbers were a bit low. Stats are not the most fun part of web marketing. But they are definitely the best part of web marketing. Unlike all the other marketing you do, web marketing gives you information you could never get anywhere else.

Who: Sage Lewis

Where: This was shot at my office in Akron Ohio (at my desk, actually)..

When: April 30, 2007

Why: I believe in stats more than anything else in the web marketing world. Web marketing would not be nearly as great were it not for stats.

How: I shot this with my laptop video camera.

Google Zeitgeist

Sage — Thu, 01 Jan 1970 00:00:00 +0000

Click To Play

What: Google Zeitgeist is a great tool to see search trends. It shows you to most popular searches in a wide variety of categories by year, month and week.

Who: Sage Lewis

Where: This was shot at our office in Akron Ohio.

When: March 21, 2007

Why: By understanding what the most popular searches are for a specific time period you can often come across hot phrases that might apply to your business. You could then write content for these phrases as potential drive a ton of traffic to your web site.

How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights. I've added some covers to my lights to try to achieve a softer look.