C-Level people are spending more time on line. Historically consumers of traditional media, C-Level people are now incorporating online media into their daily routine. Comscore data is out and it shows Google going up, up, up and Yahoo going down, down, down. No surprise there. Microsoft is now less than 10% share of the US market. New York Times reports online search ads are faring better than expensive display ads. Search ads are considered cheap and effective. Microsoft is now willing to pay you for searching with their Cashback from Live search. Google Sites now available to everyone.
Today, I speak with Joe Abraham for AnalyticalNews.org. Joe talks about a new Forrester report on the top analytics programs on the market. See what Forrester says and what Joe feels of the report. You can read more about the report here: AnalyticalNews.org
MarketingSherpa.com recently put out a study of businesses asking them what they thought of their various web marketing initiatives. Pretty telling findings.
