List of Useful SEO Tools
Search Engine Roundtable posted a nice list of useful SEO tools. These are some great ways to augment your web marketing toolbox, often for free!
Webmaster Central
Google's Webmaster Central is a great tool for web marketers. Sage shows some of the useful features that this tool has to offer.
Alexa
Sage examines Alexa's web-traffic tools and how they can be used for web market research.
Linkback tool at Google’s Webmaster Central
What: I recently found out about a new linkback tool at Google's Webmaster Central from Matt Cutts here:
http://www.mattcutts.com/blog/google-provides-backlink-tool-for-site-owners/
Here referenced a blog post about Google Linkbacks at the Google Webmaster Central blog here: http://googlewebmastercentral.blogspot.com/2007/02/discover-your-links.html
The new linkback feature at Google Webmaster Central gives you a very clear and well organized view of external and internal links of your site.
You can get to Google Webmaster Central here:
www.google.com/webmasters/
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: February 15, 2007
Why: Google has never given webmasters a good view of the links they know about. The new Webmaster Central tool now goes above and beyond really anything that has been available up until now. It's a great tool that lets you quickly see how you are doing link-wise.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
Free Key Phrase Research Tools
What: I look at some free key phrase research tools from Overture, WordTracker, Keyword Discovery, and Adwords. The addresses for these tools are:
http://freekeywords.wordtracker.com/
http://www.keyworddiscovery.com/search.html
https://adwords.google.com/select/KeywordToolExternal
http://inventory.overture.com
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: February 7, 2007
Why: Key phrase research is the most important part of a search engine marketing program. If you get your phrases wrong they will either be too competitive to break into the top positions or if there is no traffic for the phrase you can be number one and it won't matter. Fortunately, we now have a variety of free key phrase research tools to use.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.