1. You don’t believe in it at its core.
2. You only want to do it to make more money.
3. You don’t update the web site you have.
4. You are a consultant or in the middle of an organization and no one else cares. It needs to be pushed from the top.
5. There is no one that can spend time cultivating it and being an active member.
5 Common Misconceptions
1. It’s too expensive… get a free blog at blogger.com or get a myspace account.
2. People hate you… you need it more than anyone.
3. People only buy from me once.
4. I have nothing people would want to read about or participate in.
5. My customers don’t use the web for my product.
Where: This was shot at our office in Akron Ohio
When: January 5, 2007
Why: You need to be honest with yourself. If Web 2.0 isn’t for you then it simply isn’t for you. This video shows you why it just might not be for you.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
“Do Customer Communities Pay Off?”
By Rene Algesheimer
Paul M. Dholakia
Year long field experiment
140,120 Ebay users
79,242 Invited to communities
60,878 were the control
In 3 months 3,299 became active members “community enthusiasts”
11,242 became lurkers
These people bid twice as often
won 25% more auctions
spent 54% more money total
Enthusiasts listed 4X’s more items
earned 6X’s as much money
There were 10X’s more first time sellers compared to the control group.
Where: This was shot at our office in Akron Ohio
When: January 3, 2007
Why: As with any marketing, you need to have very clear reasons for doing something. If you are considering doing a Web 2.0 aspect of your web site this show highlights some impressive numbers as to why it might make good business sense to consider doing something like this.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
What: Sage discusses an article in New Scientist (December 23, 2006, “Web 2.0 is all about the feel-good factor”). The article talks about 3 techniques needed to achieve a successful Web 2.0 web site. He looks at the definition of Web 2.0 at Wikipedia and also visits bjfogg.com and YackPack . B.J. Fogg was the expert referenced in the New Scientist article.
Where: This was shot at our office in Akron Ohio
When: January 2, 2007
Why: Web 2.0 and social marketing are gaining major momentum in the marketing universe. Understand the core techniques of creating a successful Web 2.0 web site is crucial if you are going to create your own site.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
