Universal search has changed what search marketing is. It has made social media a front and center topic of marketing departments. Search marketing isn’t just seo and ppc anymore. Check out this video of
Li Evans describing this revolution and how you need to start thinking about incorporating this into your web marketing.
This is an interesting interview from the HBR people on the social media phenomenon.
These kinds of conversations from the mainstream business community continues to validate and legitimize this industry. Because of this, this is an important video.
