Web Marketing Watch » Viral Marketing

YouTube Rewind 2010: Year in Review

Sage — Wed, 22 Dec 2010 13:54:45 +0000

www.youtube.com/watch?v=RUzLhHH7gHg

This is a great review of the most watched videos of 2010. How many did you see?

Here's the list:

Know Your Meme: Bubb Rubb

Sage — Mon, 24 Aug 2009 14:56:09 +0000

"whistles go whoo whoo"

I mean, do I need to say any more?

This one is interesting because it took place in 2003. So, this spread primarily through audio mashups and Photoshopped images... not video.

This is vintage internet.

Keyboard Cat: An Interview with Brad O’Farrell

Sage — Thu, 21 May 2009 16:59:00 +0000

You should check this out to understand the whole Meme phenomenon. A Meme is "a postulated unit or element of cultural ideas, symbols or practices that gets transmitted from one mind to another through speech, gestures, rituals, or other imitable phenomena."

This is important to understand because YouTube, in particular, is effecting culture in very powerful ways through videos like this.

Keyboard Cat: An Interview with Brad O'Farrell

Name Dropping Knows No Limits

Sage — Wed, 10 Sep 2008 13:26:33 +0000

Do Bill Gates and Jerry Seinfeld in a Shoe Circus store make for a good viral campaign or just a really bad commercial? YouTube wants you to decide. Meanwhile, CNBC and LinkedIn are partnering to report each other's information, and JP Morgan analysts are reporting that search advertising will suffer in the economic downturn, just not as much as traditional media and display ads. Search Engine Watch announces AOL's PlatformA as having an iPhone ad optimization solution, and Google can now boast about it's new face recognition "name tag" feature for Picassa.

Controlling Viral Campaigns

Sage — Wed, 27 Aug 2008 14:02:01 +0000

Fionn Downhill discusses positive and negative viral marketing with John Mulligan and where a search enginer marketer fits into it all. From building positive marketing while all search results are positive and what to do if the negative starts to pop up.

The Wii Fit Girl

Sage — Wed, 11 Jun 2008 14:45:05 +0000

In the name of research you simply must watch this video. Viral videos come in all shapes and sizes. And they often can happen quite by chance. This video has been seen hundreds of thousands of times and promoted thousands of times on social media sites like Digg.com

Here you go...

You Use Youtube? Learn How to Maximize

Sage — Thu, 01 Jan 1970 00:00:00 +0000

Jiannis Sotiropoulos from the Pandemic Blog divulges his findings about how to maximize your Youtube results in his article, "Going Viral with Youtube." Sotiropoulos studied four different videos, three of which were popular and one that wasn't. Sage highlights five of his major findings, including results like the number of friends you have on Youtube does NOT play a role in promoting it nor does the quantity of videos, but the quality of your video and having lots of friends on other social networking sites does influence the popularity.

A PayPerPost Interview

Sage — Thu, 01 Jan 1970 00:00:00 +0000

Today we do an interview with PayPerPost.com. This is an interesting tool for advertisers to get some viral buzz about their company going. And it gives bloggers a way to make some extra cash. Check out what's going on with PayPerPost.com and see if it might be something for you to consider.

Stop Making Excuses About Your Viral Campaigns – #5

Sage — Thu, 01 Jan 1970 00:00:00 +0000

This week is all about getting you to stop making excuses about why you are not creating a viral campaign or a link building campaign. These kinds of marketing campaigns can be extremely powerful and very cost effective.

Today we wrap up Stop Making Excuses week. Viral marketing is something I believe in to my core. It's just brilliant and fun. I can't recommend this kind of strategy enough.

Stop Making Excuses About Your Viral Campaigns – #4

Sage — Thu, 01 Jan 1970 00:00:00 +0000

Today we look at Rapcat. As you might guess, it's all about a cat that raps. It's the creation of Checker's and Rally's restaurants. They have a dedicated web site and it gets a lot of attention on YouTube.

Check out these other sites to catch the rap cat phenomenon:
Rap Cat - Wikipedia, the free encyclopedia
YouTube - Rap Cat
YouTube - CNN Report: lol Checkers Rap Cat contest Controversy
YouTube - Rapcat Music Video - Rap cat
YouTube - Rapcat Music Video - Rap cat