YouTube Rewind 2010: Year in Review
This is a great review of the most watched videos of 2010. How many did you see?
Here's the list:
Top 10
#1: Bed Intruder Song - http://www.youtube.com/watch?v=hMtZfW...
#2: Tik Tok Kesha Parody - http://www.youtube.com/watch?v=d7n8Gq...
#3: Greyson Chance 'Paparazzi' - http://www.youtube.com/watch?v=bxDlC7...
#4: Annoying Orange Wazzup - http://www.youtube.com/watch?v=cL_qGM...
#5: The Man Your Man Could Smell Like (Old Spice)- http://www.youtube.com/watch?v=owGykV...
#6: Giant Double Rainbow - http://www.youtube.com/watch?v=OQSNhk...
#7: This Too Shall Pass OK Go - http://www.youtube.com/watch?v=qybUFn...
#8: The Twilight Saga Eclipse Trailer - http://www.youtube.com/watch?v=S2HIda...
#9: Jimmy Surprises Bieber Fan - http://www.youtube.com/watch?v=AKEQwv...
#10: Gymkhana Three, Part 2 - http://www.youtube.com/watch?v=4TshFW...
Know Your Meme: Bubb Rubb
"whistles go whoo whoo"
I mean, do I need to say any more?
This one is interesting because it took place in 2003. So, this spread primarily through audio mashups and Photoshopped images... not video.
This is vintage internet.
Keyboard Cat: An Interview with Brad O’Farrell
You should check this out to understand the whole Meme phenomenon. A Meme is "a postulated unit or element of cultural ideas, symbols or practices that gets transmitted from one mind to another through speech, gestures, rituals, or other imitable phenomena."
This is important to understand because YouTube, in particular, is effecting culture in very powerful ways through videos like this.
Keyboard Cat: An Interview with Brad O'Farrell
Name Dropping Knows No Limits
Do Bill Gates and Jerry Seinfeld in a Shoe Circus store make for a good viral campaign or just a really bad commercial? YouTube wants you to decide. Meanwhile, CNBC and LinkedIn are partnering to report each other's information, and JP Morgan analysts are reporting that search advertising will suffer in the economic downturn, just not as much as traditional media and display ads. Search Engine Watch announces AOL's PlatformA as having an iPhone ad optimization solution, and Google can now boast about it's new face recognition "name tag" feature for Picassa.
Controlling Viral Campaigns
Fionn Downhill discusses positive and negative viral marketing with John Mulligan and where a search enginer marketer fits into it all. From building positive marketing while all search results are positive and what to do if the negative starts to pop up.
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