After attending SBMU Columbus, Sage discovers the true value of Radian6, a social media monitoring tool. Radian6 provides a pervasive and in-depth picture of social media conversations happening across the entire web. It allows you to track and do analysis on whatever keywords or phrases you choose, so you can monitor your company, your brands, your products and/or your competitors’ brands, products, etc. As a higher end tool, Radian6 is not free nor cheap, but Sage feels that it is absolutely worth the value.
David Snyder of Search and Social discusses brand equity and reputation in social media. He also touches on social media optimization across different platforms.
The government is finally on the social media bandwagon. The U.S. Dept. of State not only has a blog with comments but it also has YouTube, Flickr, Twitter and Facebook accounts, plus RSS feeds. Also in the news, Yahoo launches their Buzz.com site, emulating other social bookmarking sites like Digg. Search Engine Watch talks about the implications of Google AdWords turning back on all inactive keywords as well as Google’s continued domination with 71% of searches in July. Last but not least, check out Zillow’s new showcase ads based on zip codes.
Brent Csutoras discusses social media, giving away some tips on how to make your website “social media” ready. He also discusses the challenges posed to users using social media, as well as the importance of measuring the effectiveness of the tools, applications, and communities one uses.
Byron Gordon discusses mobile search and live web with Robert Scoble. For Scoble, live web and mobile search rhyme with each other and he discusses how the two are integrated together.
