I’ve been thinking a lot about the reasons big (and for that matter, small) companies are not doing social media optimization, otherwise known as SMO. Watch here to see what I’ve noticed as a major reason for not doing it and listen to why I think that’s just plain wrong thinking.
Why: Adopting new technology can be scary and difficult to envision. But Flickr is a tool that makes sense for most businesses. There is little risk. And the rewards can be many.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.