C-Levelers Go Online, Google Up, Get Cashback for Searching
C-Level people are spending more time on line. Historically consumers of traditional media, C-Level people are now incorporating online media into their daily routine. Comscore data is out and it shows Google going up, up, up and Yahoo going down, down, down. No surprise there. Microsoft is now less than 10% share of the US market. New York Times reports online search ads are faring better than expensive display ads. Search ads are considered cheap and effective. Microsoft is now willing to pay you for searching with their Cashback from Live search. Google Sites now available to everyone.
Search Buzz Roundup: 5/18/2008 – Yahoo Geo-Coding, Google Feels Green & Searching For Vodka
Barry Schwartz does a weekly roundup of web marketing news! Check it out at SERoundtable.com!
"In the past week, we covered Mother's Day logos, Yahoo redirecting users to localized versions of their home page and Yahoo showing the location of an ad to searchers. Google is testing a green user interface on the search results and directory. SEOs are in deep fear of link penalties by competitors. Finally, Yahoo dropped the ambassador program..."
Commentary on Searching
What: We looked at different ways of searching for information this week. And we looked at ways to find what others are searching. Usings this kind of information together can really help you take advantage of the search engines at a much higher level.
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: March 23, 2007
Why: Most people are still not using very sophisticated capabilities of search engines. Yet virtually everyone searches on a regular basis. Spending some time learning some new techniques and tools can really make you more efficient and more effective.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights. I've added some covers to my lights to try to achieve a softer look.
How To Use Advance Search Techniques
What: Using the advanced search capabilities of a search engine is a great way to fine what you are looking for better and faster.
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: March 22, 2007
Why: Advanced search is still not a widely used tool. However, there is so much information online that not using some simple advanced search techniques can really slow you down and ultimately not give you the best results.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights. I've added some covers to my lights to try to achieve a softer look.
5th Year Of The Iraq War Through Search Engines
What: Today is the first day of the 5th year of the Iraq War: March 19, 2007. On this 4th aniversary I thought we could take this opportunity and look at different results that are given from different engines. We looked at:
Google
Yahoo
MSN
Google Blog Search
Technorati
Bloglines
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: March 19, 2007
Why: Different search requests often can be benefited using different tools. Current events are great example of how different search results can be from one engine to another.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights. I've added some covers to my lights to try to achieve a softer look.