Tim Ash of SiteTuners and Bryan Eisenberg of Future Now, two AB testing gurus, talk landing page testing shop on the conference floor at SES San Jose 2008. Ash and Eisenberg discuss the crucial nature of testing for the bottom line with the triple threat of incrased online competition, rising PPC costs, and a recession economy. Ash also talks about SiteTuners’ new self-service portal which opens up, for the first time, some of SiteTuners’ large-scale multivariate testing tools to in-house SEM’s (search engine marketers).
Jason Glickman of Tremor Media talks with Sage Lewis of SageRock
about Tremor’s online video ad network following his session on the
next wave of online video at SES San Jose 2008. Glickman talks about
in-stream video advertising, pre-roll video advertising, and the
variety of sources Tremor’s video can turn up in, like video games and
widgets. The two walk through the structure of Tremor’s online video ad
network, like the different content channels and the more than 800
publishers Tremor currently has in its network.
