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WebProNews Videos » Blog Archive » SES: The Blessing and Curse of Conversions
Did you ever think of conversions as a blessing and a curse? As Sage Lewis of SageRock.com tells WebProNews, everything is trackable online. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse. For a further explanation from Sage Lewis, watch the WPN video from SES San Jose.
I had the opportunity to talk with Joel Morris from Pressfeed. His company offers an easy way to integrate RSS feeds into any site. This is especially useful if you have a site that doesn’t have RSS built into it. RSS is truly one of the great technologies to help simplify people’s lives. Give this video a watch to learn more about RSS and Pressfeed.
Here’s a recap of the Online Video session at Search Engine Strategies San Jose 2008.
It is a rapidly evolving industry that you should be keeping an eye on both as a publisher and an advertiser.
Tim Ash of SiteTuners and Bryan Eisenberg of Future Now, two AB testing gurus, talk landing page testing shop on the conference floor at SES San Jose 2008. Ash and Eisenberg discuss the crucial nature of testing for the bottom line with the triple threat of incrased online competition, rising PPC costs, and a recession economy. Ash also talks about SiteTuners’ new self-service portal which opens up, for the first time, some of SiteTuners’ large-scale multivariate testing tools to in-house SEM’s (search engine marketers).
Here is a recap of the session I did at Search Engine Strategies at San Jose on the topic of Everything But Google.
This was a standing room only session. It appears people are really hungry for new and different advertising opportunities online.
