SEO and SEM Statistics
What: I discuss some new statistics pertaining to search engine marketing. These are links to the articles talked about in the show:
SEO Statistics
SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics
http://searchengineland.com/070202-095401.php
http://www.emarketer.com/Article.aspx?1004532&src=article1_newsltr
The State of Search Engine Marketing 2006
http://searchengineland.com/070208-095009.php
http://www.sempo.org/home
Some stats from that research include:
- North American advertisers spending $9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending.
- Organic search optimization is still the most popular form of SEM, with almost three-quarters of advertisers using this method,
- with paid placement a very close second at 71%,
- Organic SEO ccounted for just $1.1 billion in spending, or 12% of the total, also up slightly from last year's 11%.
- Paid inclusion continued its decline, down from 4% last year to 1% of total spending, or $94 million this year. SEM technology platforms account for the remainder, at 1.3%, or $122 million in spending.
- Google's AdWords is the most popular search advertising program, used by 96% of respondents,
- followed closely by Yahoo Search Marketing, with 86%.
- Microsoft turned out to be a real dark horse last year, however, with 68% reporting they are using the company's new adCenter program, up from just 29% in the previous year.
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: February 14, 2007
Why: Every industry has a life cycle. It appears that search engine marketing is continuing to climb. It will be interesting to see how long it will continue to grow.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.