The SageRock Bing Experiment
http://bit.ly/bPFAj
I talk with Greg Habermann here at SageRock about the experiment where we all only used Bing for one week.
This is an interview with Greg on his thoughts about the whole thing.
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Welcome to the ‘Search Engine Marketing’ Category
You will find all the videos relating to Search Engine Marketing here. I am continually striving to make Web Marketing Watch the absolute best resource for the absolute best Web marketing videos.
Sage The Outlier
I may have lucked into being a Malcolm Gladwell Outlier in the world of search marketing.
Search engine marketing: Indicator metric
In this video indicator metrics are discussed. This is the idea of looking at multiple steps in the over all conversion process. The premiss is that there is value in multiple points as a visitor moves through your site. This is a more sophisticated approach to tracking metrics than merely looking at the final step in a conversion process.
SE Marketing: CPA — Risky Business
This video talks about paying a search marketing company on a cost per acquisition basis. This is an interesting topic and definitely a video if you are thinking about hiring a search marketing company on a cpa basis.
Search Engine Marketing: the portfolio approach
In this video, he discusses a rules-based paid search campaign approach that looks at managing paid search campaign as a whole – as a portfolio. He does a nice job of showing how automated bid management tools manage paid search campaigns. If you are spending a large sum of money in paid search, consider a solution like this might be an option.