Web Marketing Watch » Search Engine Marketing

eMarketing Techniques Conference in North Canton, Ohio – December 4, 2009

Sage — Thu, 12 Nov 2009 14:22:00 +0000

Business owners looking to learn more about emarketing will get their opportunity to do so at the eMarketing Techniques Conference will be taking place December 4^th in North Canton, Ohio. Taking place at Stark State College, guests will have an opportunity to meet and hear lectures from industry leaders in web-marketing.

The eMarketing Conference Techniques Conference will feature Jeffrey Rohrs from ExactTarget as the keynote speaker. Rohrs, who has presented at other events around the country, serves as the Vice President of Marketing for ExactTarget and is the driving force behind the company’s social media, interactive and marketing education programs.

Scheduled to speak at the event will be Sage Lewis from SageRock and WebMarketingWatch.com, author and content strategist Joe Pulizzi, online community pioneer Don Philabaum, and Mike DeAloia from the LNE Group. The event will also feature sessions on using social media for web-marketing purposes, using business blogs to generate leads, and improving web-site traffic by using search engine optimization, social media and other web-marketing strategies.

Anyone looking to attend the event is eligible to win a free admission pass courtesy of WebMarketingWatch.com. The pass is a $199 value and those looking to enter to win can do so at http://www.sagerock.com/stark. The winner will be chosen at random and will be announced in the Web Marketing Watch newsletter.

Case Study – Domain names, social media, email and much more

Sage — Mon, 10 Aug 2009 13:10:56 +0000

One of the things I want to do in the private section of WebMarketingWatch.com is case studies. I got the chance to do our first case study with Greg Drambour. These are a few of a the places you can find him online: Custom Sedona Retreats - Magical Sedona Vortex Experience - Sedona Spiritual [...]

Yahoo and Microsoft Hooking Up

Sage — Thu, 06 Aug 2009 14:20:00 +0000

Microsoft and Yahoo are partnering to take on the master... Google. This is the beginning of the end for Yahoo. But it's good news for searchers and ultimately might be just what Yahoo and Microsoft need to get into the search engine game.

Yahoo and Microsoft Hooking Up

Sage — Wed, 29 Jul 2009 14:35:54 +0000

Steve Chicken Little Ballmer

Sage — Wed, 08 Jul 2009 13:28:00 +0000

From here: http://bit.ly/6nvSl

Microsoft's Steve Ballmer has some pretty extreme views for the business world. I think he might be looking in the mirror too closely when he talks about the business world as a whole.

The SageRock Bing Experiment

Sage — Thu, 02 Jul 2009 15:17:23 +0000

http://bit.ly/bPFAj
I talk with Greg Habermann here at SageRock about the experiment where we all only used Bing for one week.

This is an interview with Greg on his thoughts about the whole thing.

Sage The Outlier

Sage — Tue, 24 Feb 2009 15:11:03 +0000

I may have lucked into being a Malcolm Gladwell Outlier in the world of search marketing.

Search engine marketing: Indicator metric

Sage — Thu, 01 Jan 1970 00:00:00 +0000

In this video indicator metrics are discussed. This is the idea of looking at multiple steps in the over all conversion process. The premiss is that there is value in multiple points as a visitor moves through your site. This is a more sophisticated approach to tracking metrics than merely looking at the final step in a conversion process.

SE Marketing: CPA — Risky Business

Sage — Thu, 01 Jan 1970 00:00:00 +0000

This video talks about paying a search marketing company on a cost per acquisition basis. This is an interesting topic and definitely a video if you are thinking about hiring a search marketing company on a cpa basis.

Search Engine Marketing: the portfolio approach

Sage — Thu, 01 Jan 1970 00:00:00 +0000

In this video, he discusses a rules-based paid search campaign approach that looks at managing paid search campaign as a whole - as a portfolio. He does a nice job of showing how automated bid management tools manage paid search campaigns. If you are spending a large sum of money in paid search, consider a solution like this might be an option.