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In this video indicator metrics are discussed. This is the idea of looking at multiple steps in the over all conversion process. The premiss is that there is value in multiple points as a visitor moves through your site. This is a more sophisticated approach to tracking metrics than merely looking at the final step in a conversion process.
This video talks about paying a search marketing company on a cost per acquisition basis. This is an interesting topic and definitely a video if you are thinking about hiring a search marketing company on a cpa basis.
In this video, he discusses a rules-based paid search campaign approach that looks at managing paid search campaign as a whole - as a portfolio. He does a nice job of showing how automated bid management tools manage paid search campaigns. If you are spending a large sum of money in paid search, consider a solution like this might be an option.
What: I discuss some new statistics pertaining to search engine marketing. These are links to the articles talked about in the show:
SEO Statistics
SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics
http://searchengineland.com/070202-095401.php
http://www.emarketer.com/Article.aspx?1004532&src=article1_newsltr
The State of Search Engine Marketing 2006
http://searchengineland.com/070208-095009.php
http://www.sempo.org/home
Some stats from that research include:
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: February 14, 2007
Why: Every industry has a life cycle. It appears that search engine marketing is continuing to climb. It will be interesting to see how long it will continue to grow.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
