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How Google Ranks an Ad

Posted on March 16, 2009

This is a really interested video on exactly how Google goes about ranking an ad in Google Adwords.

It's very descriptive and visual. That helps for what can be a potentially confusing model.

Watch out! Click Fraud Could Get You.

Posted on January 22, 2009

Click frauders are getting more sophisticated. Watch this video to learn about the latest click fraud techniques. Knowing is half the battle. Understanding click fraud will help you avoid it.


Filed under: Pay Per Click No Comments

You Are Being Watched

Posted on May 21, 2008

Marketers want to serve you ads based on your age, gender and location. They love this technology. Here's my thoughts on this whole craziness.

Intro to Search Engine Marketing at SageRock Institute

Posted on May 20, 2008

The Intro to Search Engine Marketing at SageRock Institute is our most attended class. People love it. You can learn more here.

The Sausage Manifesto

Posted on March 24, 2008

I thought we would take a look back on a past favorite! Look for SES New York interviews starting tomorrow!

The title of this references the quote: "People who enjoy eating sausage and obeying the law shouldn’t watch either being made." Jeff Rohrs applied it to search with his quote: "Advertisers who enjoy leads from pay-per-click ads shouldn’t ask how the clicks are made."

He asks, "Don’t advertisers usually have a right to know where their ads are running and at what cost up front?" He poses 11 straight-forward requests directly to the search engines to make paid search more open and valuable to the advertiser.

Jeff Rohrs, a self proclaimed recovering attorney, wrote The Sausage Manifesto

Covered thoroughly at Search Engine Watch here:
It's Time to See What's In the PPC Sausage

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