How Google Ranks an Ad
This is a really interested video on exactly how Google goes about ranking an ad in Google Adwords.
It’s very descriptive and visual. That helps for what can be a potentially confusing model.
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Welcome to the ‘Pay Per Click’ Category
You will find all the videos relating to Pay Per Click here. I am continually striving to make Web Marketing Watch the absolute best resource for the absolute best Web marketing videos.
Watch out! Click Fraud Could Get You.
Click frauders are getting more sophisticated. Watch this video to learn about the latest click fraud techniques. Knowing is half the battle. Understanding click fraud will help you avoid it.
You Are Being Watched
Marketers want to serve you ads based on your age, gender and location. They love this technology. Here’s my thoughts on this whole craziness.
Intro to Search Engine Marketing at SageRock Institute
The Intro to Search Engine Marketing at SageRock Institute is our most attended class. People love it. You can learn more here.
The Sausage Manifesto
I thought we would take a look back on a past favorite! Look for SES New York interviews starting tomorrow!
The title of this references the quote: “People who enjoy eating sausage and obeying the law shouldn’t watch either being made.” Jeff Rohrs applied it to search with his quote: “Advertisers who enjoy leads from pay-per-click ads shouldn’t ask how the clicks are made.”
He asks, “Don’t advertisers usually have a right to know where their ads are running and at what cost up front?” He poses 11 straight-forward requests directly to the search engines to make paid search more open and valuable to the advertiser.
Jeff Rohrs, a self proclaimed recovering attorney, wrote The Sausage Manifesto
Covered thoroughly at Search Engine Watch here:
It’s Time to See What’s In the PPC Sausage