WMW » Pay Per Click http://www.webmarketingwatch.com/video Web Marketing Watch: Covering web marketing videos featuring Sage - The Web Marketing Video Guy Fri, 28 May 2010 12:24:35 +0000 en hourly 1 http://wordpress.org/?v=3.0 Digg CPC Ads http://www.webmarketingwatch.com/video/2009/09/03/digg-cpc-ads/ http://www.webmarketingwatch.com/video/2009/09/03/digg-cpc-ads/#comments Thu, 03 Sep 2009 12:36:00 +0000 Sage http://www.webmarketingwatch.com/video/2009/09/03/digg-cpc-ads/

Digg is rolling out a beta program of a new ad platform. The ads will appear along with submitted content, except they will clearly be marked as sponsored advertising. The more an ad is voted up, the lower cost-per-click (CPC) the ad will enjoy. The more the ad is buried, the higher CPC.

]]> http://www.webmarketingwatch.com/video/2009/09/03/digg-cpc-ads/feed/ 0 Give Bing Some Money Love http://www.webmarketingwatch.com/video/2009/07/07/give-bing-some-money-love/ http://www.webmarketingwatch.com/video/2009/07/07/give-bing-some-money-love/#comments Tue, 07 Jul 2009 13:28:00 +0000 Sage http://www.webmarketingwatch.com/video/2009/07/07/give-bing-some-money-love/

From here: http://bit.ly/oYBJ7
Search Engine Roundtable gave some interesting advice on upping your budget over at Bing/Adcenter.

There is a lot of traffic coming in there now and you likely want to be a part of that.

]]> http://www.webmarketingwatch.com/video/2009/07/07/give-bing-some-money-love/feed/ 0 Cindy Krum: Make Money wtih Mobile PPC- SMX Advanced http://www.webmarketingwatch.com/video/2009/07/02/cindy-krum-make-money-wtih-mobile-ppc-smx-advanced/ http://www.webmarketingwatch.com/video/2009/07/02/cindy-krum-make-money-wtih-mobile-ppc-smx-advanced/#comments Thu, 02 Jul 2009 13:33:00 +0000 Sage http://www.webmarketingwatch.com/video/2009/07/02/cindy-krum-make-money-wtih-mobile-ppc-smx-advanced/

http://videos.webpronews.com
Cindy Krum, CEO and Founder of Rank-Mobile, talked with WebProNews
about PPC information regarding mobile and the web. Google Maps,
YouTube, the App Store, and Android Store have all become mobile
friendly and this promotes applications and generates more revenue for
companies. Cindy goes into depth discussing this topic and gives
helpful and useful information.

Mobile PPC is something we want to start thinking about. It is definitely something that is going to be vital in the near future.

]]> http://www.webmarketingwatch.com/video/2009/07/02/cindy-krum-make-money-wtih-mobile-ppc-smx-advanced/feed/ 0 Google updates U.S. ad text trademark policy http://www.webmarketingwatch.com/video/2009/06/02/google-updates-us-ad-text-trademark-policy/ http://www.webmarketingwatch.com/video/2009/06/02/google-updates-us-ad-text-trademark-policy/#comments Tue, 02 Jun 2009 13:12:00 +0000 Sage http://www.webmarketingwatch.com/video/2009/06/02/google-updates-us-ad-text-trademark-policy/

http://bit.ly/ClG4A

Starting
June 15 we are all probably going to see a lot more Google Ads
containing trademarks. Watch this video to learn how these changes will
effect you.

]]> http://www.webmarketingwatch.com/video/2009/06/02/google-updates-us-ad-text-trademark-policy/feed/ 0 Microsoft adCenter Content Ads http://www.webmarketingwatch.com/video/2009/05/08/microsoft-adcenter-content-ads/ http://www.webmarketingwatch.com/video/2009/05/08/microsoft-adcenter-content-ads/#comments Fri, 08 May 2009 13:11:00 +0000 Sage http://www.webmarketingwatch.com/video/2009/05/08/microsoft-adcenter-content-ads/

Content Ads are now officially available to all adCenter advertisers. Watch as I set up a content network compaign live and for the first time.

]]> http://www.webmarketingwatch.com/video/2009/05/08/microsoft-adcenter-content-ads/feed/ 0 How Google Ranks an Ad http://www.webmarketingwatch.com/video/2009/03/16/how-google-ranks-an-ad/ http://www.webmarketingwatch.com/video/2009/03/16/how-google-ranks-an-ad/#comments Mon, 16 Mar 2009 18:24:05 +0000 Sage http://www.webmarketingwatch.com/video/?p=713 This is a really interested video on exactly how Google goes about ranking an ad in Google Adwords.

It’s very descriptive and visual. That helps for what can be a potentially confusing model.

]]> http://www.webmarketingwatch.com/video/2009/03/16/how-google-ranks-an-ad/feed/ 0 Watch out! Click Fraud Could Get You. http://www.webmarketingwatch.com/video/2009/01/22/watch-out-click-fraud-could-get-you/ http://www.webmarketingwatch.com/video/2009/01/22/watch-out-click-fraud-could-get-you/#comments Thu, 22 Jan 2009 16:44:51 +0000 Sage http://www.webmarketingwatch.com/video/?p=638 Click frauders are getting more sophisticated. Watch this video to learn about the latest click fraud techniques. Knowing is half the battle. Understanding click fraud will help you avoid it.


]]> http://www.webmarketingwatch.com/video/2009/01/22/watch-out-click-fraud-could-get-you/feed/ 0 You Are Being Watched http://www.webmarketingwatch.com/video/2008/05/21/you-are-being-watched/ http://www.webmarketingwatch.com/video/2008/05/21/you-are-being-watched/#comments Thu, 01 Jan 1970 00:00:00 +0000 Sage Marketers want to serve you ads based on your age, gender and location. They love this technology. Here’s my thoughts on this whole craziness.

]]> http://www.webmarketingwatch.com/video/2008/05/21/you-are-being-watched/feed/ 0 Intro to Search Engine Marketing at SageRock Institute http://www.webmarketingwatch.com/video/2008/05/20/intro-to-search-engine-marketing-at-sagerock-institute/ http://www.webmarketingwatch.com/video/2008/05/20/intro-to-search-engine-marketing-at-sagerock-institute/#comments Thu, 01 Jan 1970 00:00:00 +0000 Sage The Intro to Search Engine Marketing at SageRock Institute is our most attended class. People love it. You can learn more here.

]]> http://www.webmarketingwatch.com/video/2008/05/20/intro-to-search-engine-marketing-at-sagerock-institute/feed/ 0 The Sausage Manifesto http://www.webmarketingwatch.com/video/2008/03/24/the-sausage-manifesto-2/ http://www.webmarketingwatch.com/video/2008/03/24/the-sausage-manifesto-2/#comments Thu, 01 Jan 1970 00:00:00 +0000 Sage I thought we would take a look back on a past favorite! Look for SES New York interviews starting tomorrow!

The title of this references the quote: “People who enjoy eating sausage and obeying the law shouldn’t watch either being made.” Jeff Rohrs applied it to search with his quote: “Advertisers who enjoy leads from pay-per-click ads shouldn’t ask how the clicks are made.”

He asks, “Don’t advertisers usually have a right to know where their ads are running and at what cost up front?” He poses 11 straight-forward requests directly to the search engines to make paid search more open and valuable to the advertiser.

Jeff Rohrs, a self proclaimed recovering attorney, wrote The Sausage Manifesto

Covered thoroughly at Search Engine Watch here:
It’s Time to See What’s In the PPC Sausage

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