You Are Being Watched
Wednesday, May 21st, 2008Marketers want to serve you ads based on your age, gender and location. They love this technology. Here’s my thoughts on this whole craziness.
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Archive for the ‘Pay Per Click’ Category
Intro to Search Engine Marketing at SageRock Institute
Tuesday, May 20th, 2008The Intro to Search Engine Marketing at SageRock Institute is our most attended class. People love it. You can learn more here.
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The Sausage Manifesto
Monday, March 24th, 2008I thought we would take a look back on a past favorite! Look for SES New York interviews starting tomorrow!
The title of this references the quote: “People who enjoy eating sausage and obeying the law shouldn’t watch either being made.” Jeff Rohrs applied it to search with his quote: “Advertisers who enjoy leads from pay-per-click ads shouldn’t ask how the clicks are made.”
He asks, “Don’t advertisers usually have a right to know where their ads are running and at what cost up front?” He poses 11 straight-forward requests directly to the search engines to make paid search more open and valuable to the advertiser.
Jeff Rohrs, a self proclaimed recovering attorney, wrote The Sausage Manifesto
Covered thoroughly at Search Engine Watch here:
It’s Time to See What’s In the PPC Sausage
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AdSense on YouTube
Tuesday, October 9th, 2007Select people can now get AdSense on their video player. Check this out to see how you can start making some video cash. Read the rest of this page »
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Check Out Yahoo Domain Blocking
Monday, October 8th, 2007Yahoo has offered a new feature to help refine your paid search campaigns. Check out this video on Yahoo domain blocking.
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