This particular part of search engine marketing is drastically changing. If you are using link building for your search engine marketing you need to see this video. This landscape is changing and consequently your link building should be changing too.
Since Search Engine Strategies San Jose, I’ve been thinking a lot about link building. Google is opening against building links to artificially increase link popularity. If they decide to do something about it and penalize sites that they know are engaged in this activity, what are the ramifications? Check out this video to see how Google could track your link building initiatives and what you should be thinking about this area of search engine optimization.
Why: Link building just isn’t something that I feel businesses seriously consider. It is so important to a comprehensive SEO campaign. Yet it is often sidelined. I would like 2007 to be the year people seriously think about a good link campaign.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.