Tim Ash of SiteTuners and Bryan Eisenberg of Future Now, two AB testing gurus, talk landing page testing shop on the conference floor at SES San Jose 2008. Ash and Eisenberg discuss the crucial nature of testing for the bottom line with the triple threat of incrased online competition, rising PPC costs, and a recession economy. Ash also talks about SiteTuners’ new self-service portal which opens up, for the first time, some of SiteTuners’ large-scale multivariate testing tools to in-house SEM’s (search engine marketers).
Widemile enables marketers to use sophisticated multivariate testing for landing page optimization to increase conversion rates on web site content.
Landing page optimization is the final frontier in your web marketing campaign. Doesn’t it just make sense to get more out of the existing people already coming to your web site?
Check out this video to learn more about landing page optimization.
