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Welcome to the ‘Key Phrase Research’ Category

You will find all the videos relating to Key Phrase Research here. I am continually striving to make Web Marketing Watch the absolute best resource for the absolute best Web marketing videos.

WordStream Interview with Tom Demers

This entry is part 2 of 26 in the series SEO Course

http://www.wordstream.com/
I sat down with Tom Demers to talk about WordStream. WordStream looks to organize and update your key phrases in a new way. This is a very affordable tool that might help you continue to expand your key phrase universe.

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Case Study – Domain names, social media, email and much more

This entry is part 3 of 26 in the series SEO Course

One of the things I want to do in the private section of WebMarketingWatch.com is case studies.

I got the chance to do our first case study with Greg Drambour.

These are a few of a the places you can find him online:

Greg had some questions about whether or not he should promote his ebook on a new domain or if he should continue doing what he is currently doing.

I anticipated that was going to be the majority of the conversation. But as things unfolded, we began talking about many different topics:

  • The effectiveness of social media in getting people to purchase.
  • How to do key phrase research and determine which key phrases to pursue.
  • Usability and how it pertains to getting people to do what you want them to do.
  • The power of email marketing.
  • Statistical analysis and Google Analytics
  • Google Webmaster Tools

The conversation had a lot of really interesting topics. On top of that, these are topics that come up over and over again. So, I’m sure you will find many of these items interesting for your situation.

This is just over an hour.

These kinds of conversations rarely are had in the open. It’s a unique opportunity to see a private consultation first hand.

Remember, as a member of WebMarketingWatch.com, you have the opportunity to get these kinds of complimentary consultations. Just ask me.

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In-depth Introduction to Key Phrase Research

This entry is part 4 of 26 in the series SEO Course

Here is a video I just created on the process of doing key phrase research. It goes into what the key important factors are for key phrase research, a general overview of the major tools and how to get the most out of them.

Key phrase research is a crucial part of search engine marketing. If you get key phrase research wrong, everything else is wrong.

This video is a great primer on how to implement a successful key phrase research strategy.

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Microsoft Advertising Intelligence Key Phrase Research

This entry is part 5 of 26 in the series SEO Course

Microsoft’s Key Phrase Research tool is now officially in beta.
It’s a really powerful tool and offers a ton of great information. I
highly recommend you check it out!

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In-depth review of Microsoft Advertising Intelligence

This entry is part 6 of 26 in the series SEO Course

Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a keyword research and optimization tool that operates seamlessly in Microsoft Office Excel 2007. It provides keyword expansion, research, pricing, and KPI data allowing you to maximize marketing ROI for your paid search and content ad campaigns.

Watch this in-depth members only video on how to use this really powerful key phrase research tool.

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