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Interview with Larry Kim WordStream Founder 2 of 2-the Improvement of WordStream’s Keyword Research Tool

As a result of this integration, those looking to utilize search engine optimization or a pay-per-click campaign can have information on how well certain keywords performed and what opportunities could have brought in more web-site traffic. In other words, it’s a comparison of what is currently working and what could work later on down the line. This data can help lead to more informed decisions and can improve search engine optimization and pay-per-click campaign efforts.

This integration allows for continuous updates on keywords, keywords suggestions, and web-site visitor information. The keyword research stays up to date by supplying and organizing new keyword suggestions into the account on a daily basis. This allows for the most up-to-date keyword research to be available. With a never ending stream of keyword research, users looking to do search engine optimization or a pay-per-click campaign can consistently have the right information in front of them to make improvements.

Users interested in trying the integrated keyword research tool can do so by clicking www.wordstream.com. Free trials are available.

About Larry Kim

Since launching WordStream in 2007, Larry Kim has been one of the most innovative and creative minds in keyword research. By managing a team of engineers and marketins, Larry has developed WordStream into one of the most effective keyword research tools available.

Before starting WordStream, Larry has served as a Director of Marketing, and a Product Manager for companies such as DataDirect Technologies, Altova, and Adobe. Larry has also served as a Software Engineering Consultant and Search Engine Marketing Consultant for various companies. Larry’s vast background in software engineering, software product management, and product marketing has made him well known within the search engine marketing and web-marketing industries.

Interview with Larry Kim WordStream Founder 1 of 2- Information on how WordStream has Improved their KeyWord Research Tool

When utilizing search engine optimization, keyword research is one of the most important activities in optimizing a web-site. Without knowing which keywords or key phrases users are typing into a search engine, it is difficult to be successful in your search engine optimization efforts. Understanding which keywords are being searched for can help any business owner optimize their web-site content. Since its creation, WordStream has evolved to be one of the leaders in keyword research.

To review, keyword research is the process in which someone looking to search engine optimization or a pay-per-click campaign can find what keywords are being put into a search engine. In other words, business owners can research what types of keywords are being used in a search engine for specific products and services. These keywords can then be inserted into the web-site content, the title tags, the web-site titles, and the ads within a pay-per-click campaign.  Search engine spiders typically look for keywords within the web-site content, titles and links to a site and with the right keywords, can help find an optimized site more efficiently and effectively.

Since being introduced, WordStream has helped many do their keyword research by providing and extensive list of keywords. By providing large list of keywords to choose from, it helps those looking to do search engine optimization or a pay-per-click campaign find the most effective and efficient keywords to use. The large list of keywords WordStream provides also makes it easier to come up with negative keywords (words in which a user does not want to come up for).

As a way to improve the current software, WordStream recently integrated their keyword suggestion tool with Google Analytics, an online tool that provides web-site visitor information. This integration now allows information to be grouped into specific categories for easier use. Before this occurred, information had to be taken from two different locations and combined within a Microsoft Excel spreadsheet but this new WordStream/Google integration allows all of the information to be in one place. With this integration, it is allowing the user to have a keyword suggestion tool and a Google Analytics tool all within the same research.

WordStream Free Keyword Tool

http://www.wordstream.com/keywords/
WordStream has recently released a free keyword tool that is fast, handy and useful.

Keyword research is crucial to good search marketing. This is a great tool to help you find the best keywords for your search marketing