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In the name of research you simply must watch this video. Viral videos come in all shapes and sizes. And they often can happen quite by chance. This video has been seen hundreds of thousands of times and promoted thousands of times on social media sites like Digg.com
Here you go…
Mack Collier just put up an interesting article about how to create a viral video at Search Engine
Guide here:
I Want a Viral Video! - Search Engine Guide Blog
He make reference to a really compelling video put out by Dove. It’s called the Evolution video.
This is exactly how a company needs to be thinking when getting into the social media space.
The video is interesting, unique and makes a connection with its intended audience.
Nice job Dove!
I wanted to show you this video for 2 reasons.
Reason #1: It’s awesome! This song and video are great and I can’t stop watching it.
Reason #2: These is a mainstream video based all on YouTube references. All of the people in this video are “YouTube stars.” I wanted to show you this to make you aware of a culture and a world that is very likely going on without your knowledge. How many of the references in this video do you know?
As a marketer you need to be aware of all that is going on in the pop culture. I highly encourage you to spend some time surfing around YouTube. It’s going to make you a better marketer. And I guarantee you are going to have fun doing it.
YouTube is a crazy, bizarre, fun world.
Gordon Brown invites you to ‘Ask The PM’.
A sitting Prime Minister of England is now putting out YouTube videos where he
will answer questions from the public.
What’s the world coming to? An American President taking questions from the public? Never!
