WMW » Book Reviews http://www.webmarketingwatch.com/video Web Marketing Watch: Covering web marketing videos featuring Sage - The Web Marketing Video Guy Fri, 28 May 2010 12:24:35 +0000 en hourly 1 http://wordpress.org/?v=3.0 Book Review: The Truth About Pay Per Click Search Advertising http://www.webmarketingwatch.com/video/2009/04/16/book-review-the-truth-about-pay-per-click-search-advertising/ http://www.webmarketingwatch.com/video/2009/04/16/book-review-the-truth-about-pay-per-click-search-advertising/#comments Thu, 16 Apr 2009 18:32:00 +0000 Sage http://www.webmarketingwatch.com/video/2009/04/16/book-review-the-truth-about-pay-per-click-search-advertising/

The Truth About Pay Per Click Search Advertising

Here’s a good review about the Kevin Lee book. Jim Kukral does the interview.

Good stuff, Jim!

]]> http://www.webmarketingwatch.com/video/2009/04/16/book-review-the-truth-about-pay-per-click-search-advertising/feed/ 0 Social Media Book: Tactical Transparency http://www.webmarketingwatch.com/video/2009/04/06/social-media-book-tactical-transparency/ http://www.webmarketingwatch.com/video/2009/04/06/social-media-book-tactical-transparency/#comments Mon, 06 Apr 2009 18:18:00 +0000 Sage http://www.webmarketingwatch.com/video/2009/04/06/social-media-book-tactical-transparency/

Social media expert, Maria Reyes-McDavis, shares thoughts on the new book Tactical Transparency by Shel Holtz and John C. Havens.
This is a nice overview of the book.

]]> http://www.webmarketingwatch.com/video/2009/04/06/social-media-book-tactical-transparency/feed/ 0 Book Review of Outliers by Malcolm Gladwell http://www.webmarketingwatch.com/video/2009/01/14/book-review-of-outliers-by-malcolm-gladwell/ http://www.webmarketingwatch.com/video/2009/01/14/book-review-of-outliers-by-malcolm-gladwell/#comments Wed, 14 Jan 2009 16:03:38 +0000 Sage http://www.webmarketingwatch.com/video/?p=626 http://www.gladwell.com/outliers/
Outliers by Malcolm Gladwell makes you think about success in a completely different way than you ever have. Check out my full take on this book here.


]]> http://www.webmarketingwatch.com/video/2009/01/14/book-review-of-outliers-by-malcolm-gladwell/feed/ 0 Lee Seigel – Against the Machine http://www.webmarketingwatch.com/video/2008/08/20/lee-seigel-against-the-machine/ http://www.webmarketingwatch.com/video/2008/08/20/lee-seigel-against-the-machine/#comments Wed, 20 Aug 2008 15:44:41 +0000 Sage http://www.webmarketingwatch.com/video/2008/08/20/lee-seigel-against-the-machine/ I caught the keynote address from Lee Seigel.

Lee has some pretty harsh perspectives of the web.

Check out my view on his contrary perspective of the web.

You can learn more about his book here:
Amazon.com: Against the Machine: Being Human in the Age of the Electronic Mob: Lee Siegel: Books

]]> http://www.webmarketingwatch.com/video/2008/08/20/lee-seigel-against-the-machine/feed/ 0 Interview of Andrew Goodman About His New Book http://www.webmarketingwatch.com/video/2008/08/11/interview-of-andrew-goodman-about-his-new-book/ http://www.webmarketingwatch.com/video/2008/08/11/interview-of-andrew-goodman-about-his-new-book/#comments Mon, 11 Aug 2008 12:51:36 +0000 Sage http://www.webmarketingwatch.com/video/?p=440 Here’s a quick interview of Andrew Goodman about his new book: “Winning Results with Google AdWords.”

This is the second edition of the book. You get a quick overview of what is to come of this upcoming book.

]]> http://www.webmarketingwatch.com/video/2008/08/11/interview-of-andrew-goodman-about-his-new-book/feed/ 0 Book Review by Jim Kukral http://www.webmarketingwatch.com/video/2008/08/08/book-review-by-jim-kukral/ http://www.webmarketingwatch.com/video/2008/08/08/book-review-by-jim-kukral/#comments Fri, 08 Aug 2008 12:45:53 +0000 Sage http://www.webmarketingwatch.com/video/?p=439 Check out this book review of a book by Peter Shankman, “Can We Do That?”

It sounds like an interesting book about creative ways to market your company.

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