Web Marketing Watch » Book Reviews

Book Review: The Truth About Pay Per Click Search Advertising

Sage — Thu, 16 Apr 2009 18:32:00 +0000

The Truth About Pay Per Click Search Advertising

Here's a good review about the Kevin Lee book. Jim Kukral does the interview.

Good stuff, Jim!

Social Media Book: Tactical Transparency

Sage — Mon, 06 Apr 2009 18:18:00 +0000

Social media expert, Maria Reyes-McDavis, shares thoughts on the new book Tactical Transparency by Shel Holtz and John C. Havens.
This is a nice overview of the book.

Book Review of Outliers by Malcolm Gladwell

Sage — Wed, 14 Jan 2009 16:03:38 +0000

http://www.gladwell.com/outliers/
Outliers by Malcolm Gladwell makes you think about success in a completely different way than you ever have. Check out my full take on this book here.

Lee Seigel – Against the Machine

Sage — Wed, 20 Aug 2008 15:44:41 +0000

I caught the keynote address from Lee Seigel.

Lee has some pretty harsh perspectives of the web.

Check out my view on his contrary perspective of the web.

You can learn more about his book here:
Amazon.com: Against the Machine: Being Human in the Age of the Electronic Mob: Lee Siegel: Books

Interview of Andrew Goodman About His New Book

Sage — Mon, 11 Aug 2008 12:51:36 +0000

Here's a quick interview of Andrew Goodman about his new book: "Winning Results with Google AdWords."

This is the second edition of the book. You get a quick overview of what is to come of this upcoming book.

Book Review by Jim Kukral

Sage — Fri, 08 Aug 2008 12:45:53 +0000

Check out this book review of a book by Peter Shankman, "Can We Do That?"

It sounds like an interesting book about creative ways to market your company.