What: I discuss subscribing to RSS feeds at BarackObama.com in Internet Explorer 7, Google Personalized Home Page and My Yahoo. Once you get the hang of using RSS feeds to monitor your news they will save you a tremendous amount of time and make you more organized.
Who: Sage Lewis
Where: This was shot at our office in Akron Ohio.
When: February 20, 2007
Why: I was at an Obama event this weekend. When the topic of RSS came up no one admitted to knowing about how to use RSS to monitor news. I am a huge RSS advocate. RSS will make your life so much more efficient. You can apply the knowledge in this video to RSS feeds on any site that has them.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
What: Barack Obama officially announced his candidacy for presidency over the weekend. With that, he put up a completely new web site. I go over some of the features that make it particularly interesting. And I briefly mention some of the social media web sites he is involved with. I’ve inlcluded links to his YouTube, MySpace and Flickr accounts here:
Why: Politics is interesting and is a great place to find innovation in marketing. The presidential candidates are doing some really cool things. All of which you can learn from and potentially use in your own marketing.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
What: I wanted to look at Barack Obama’s web site from a web marketing perspective. I discuss some of the pros and some of the cons of what Barack is doing online.
Where: This was shot at our office in Akron Ohio.
When: January 23, 2007
Why: There might not be a more intense marketing place online than with presidential politicians. In order to win at a grassroots level you have to be more savvy and cutting edge than virtually every other marketer out there. Looking at Barack’s site in comparison to Hillary’s site is a pretty eye opening comparison.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
