How Should I Link to a Web-Site that I have a Personal Relationship With? Provide a Brief Description!
In business, it’s common to have personal relationships with others who are in different industries and lines of work. Having that personal relationship is always positive but will linking to that friend’s web-site look like a paid link because that person is in a different industry?
Paid links can harm a web-site, however, providing a description as to why you are linking to that particular site can be helpful. Having only one link like this with a brief summary as to why you like this person’s site will reduce the likeliness of it appearing as a paid link. It’s possible to specifically write that the link is not a paid link to avoid it coming across as such. This also helps web-site users feel more comfortable with the link and makes it appear harmless.
In short, linking to a web-site in which you have a personal relationship is fine. Just make sure you provide a brief description as to why you are linking to that web-site and watch the number of personal links you have.
