Can moving my website to “the cloud” harm my listings?
When looking to move a web-site, a big concern for web-site designers is harming online listings by moving it “in the cloud.”
To define, “in the cloud” is an expression used to describe the infrastructure of a computer network. The typical infrastructure of a cloud includes different personal and business applications that can be accessed from a web browser. While the business applications are considered to be “in the cloud”, software and data is considered to be outside the cloud because it is stored on servers.
Having a site “in the cloud” can have its advantages. If moving to the web-site to another server and a different IP address, users do have the option of setting a geographic target for a specific location. For example, if a web-site has a US IP address but has a target audience in England, the geographic target can be set for England. Even though the IP address would be listed in the United States, having the site “in the cloud” gives the web-site the opportunity to reach people in England. Software patches are not needed as much within the cloud and outsourcing online content to the cloud can make that information accessible even when the server is down.
