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Keyboard Cat: An Interview with Brad O’Farrell

You should check this out to understand the whole Meme phenomenon. A Meme is "a postulated unit or element of cultural ideas, symbols or practices that gets transmitted from one mind to another through speech, gestures, rituals, or other imitable phenomena."

This is important to understand because YouTube, in particular, is effecting culture in very powerful ways through videos like this.

Keyboard Cat: An Interview with Brad O'Farrell