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The Choice of Pepsi is Bloggers

The story of the week goes to Jennifer Laycock for her article, The Choice of a Social Media Generation, about Pepsi's new marketing campaign to influential social media bloggers. Twenty-five influential social media and online marketers were chosen to help launch Pepsi's new campaign. The only glitch that Jennifer finds with Pepsi's strategy is that they chose the wrong people; they should have chosen people who are influencers within the Pepsi arena, not just social media. All in all, the fact that major marketing agencies are seeing bloggers as legitimate marketing outlets, is still good news.