Make Yourself Untouchable!

On the surface, the story of the week appears to be about an Emetrics survey on Search Engine Watch that talks about how “60% of marketing budgets remain unchanged by the economy.” If you dig a little deeper though, Sage puts emphasis on a different statistic found in the survey, that 80.4% of marketers say interest in web analytics by senior management is rising. By using analytics to your full advantage, you can “make yourself untouchable,” as Sage says. Use the power of numbers to prove why upper management should stretch the budget for you.

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