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Things That Suck, A Revolutionary Take on Brand Management

Sage uses Scoble of Scobleizer.com as an example of a revolutionary approach to brand management. Scoble launched a fairly scathing review of all the DEMOfall '08 start up companies, stating how much they sucked and how he couldn't believe they won $18,000. Scoble's readers did not like this, so they launched they're own attack on Scoble himself. Despite how badly all of this sucks, Scoble decided to embrace his brand bashers and post an entire article around his readers' negative comments. Sage encourages web marketers to remember experiments such as these when dealing with their own clients, brands and businesses.