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AB Test Experts Tim Ash and Bryan Eisenberg

Tim Ash of SiteTuners and Bryan Eisenberg of Future Now, two AB testing gurus, talk landing page testing shop on the conference floor at SES San Jose 2008. Ash and Eisenberg discuss the crucial nature of testing for the bottom line with the triple threat of incrased online competition, rising PPC costs, and a recession economy. Ash also talks about SiteTuners' new self-service portal which opens up, for the first time, some of SiteTuners' large-scale multivariate testing tools to in-house SEM's (search engine marketers).