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Archive for August, 2008

Live Web and Mobile Search

Friday, August 29th, 2008

Byron Gordon discusses mobile search and live web with Robert Scoble. For Scoble, live web and mobile search rhyme with each other and he discusses how the two are integrated together.



Online Video Session at SES San Jose 2008

Friday, August 29th, 2008

Here’s a recap of the Online Video session at Search Engine Strategies San Jose 2008.

It is a rapidly evolving industry that you should be keeping an eye on both as a publisher and an advertiser.




Controlling Viral Campaigns

Wednesday, August 27th, 2008

Fionn Downhill discusses positive and negative viral marketing with John Mulligan and where a search enginer marketer fits into it all. From building positive marketing while all search results are positive and what to do if the negative starts to pop up.



Web Marketing Gratitude Video

Tuesday, August 26th, 2008

I was recently inspired to make a video about the person who meant the most to me in my Web marketing career. For me it was Greg Boser. Watch the video to learn why. I would love to know who is most important to your Web marketing career. Do a video response to this video so we can see who means the most to you.

Also, I’ve never asked this kind of thing before. But if you think this is a decent video would you please consider Sphinning it? I really would like this particular video to get a little traction. I truly believe love can beat out hate every time. This video sets out to accomplish that. Just click this Sphinn button.



AB Test Experts Tim Ash and Bryan Eisenberg

Tuesday, August 26th, 2008

Tim Ash of SiteTuners and Bryan Eisenberg of Future Now, two AB testing gurus, talk landing page testing shop on the conference floor at SES San Jose 2008. Ash and Eisenberg discuss the crucial nature of testing for the bottom line with the triple threat of incrased online competition, rising PPC costs, and a recession economy. Ash also talks about SiteTuners’ new self-service portal which opens up, for the first time, some of SiteTuners’ large-scale multivariate testing tools to in-house SEM’s (search engine marketers).