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Vanessa Zamora reports on a couple interesting pieces of news.
She talks about the impressive paid search growth of Google and the faltering growth of MSN and Yahoo.
Also, she reports on Comscore getting their site hacked by hijacking the registration at Network Solutions.
C-Level people are spending more time on line. Historically consumers of traditional media, C-Level people are now incorporating online media into their daily routine. Comscore data is out and it shows Google going up, up, up and Yahoo going down, down, down. No surprise there. Microsoft is now less than 10% share of the US market. New York Times reports online search ads are faring better than expensive display ads. Search ads are considered cheap and effective. Microsoft is now willing to pay you for searching with their Cashback from Live search. Google Sites now available to everyone.
Mack Collier just put up an interesting article about how to create a viral video at Search Engine
Guide here:
I Want a Viral Video! - Search Engine Guide Blog
He make reference to a really compelling video put out by Dove. It’s called the Evolution video.
This is exactly how a company needs to be thinking when getting into the social media space.
The video is interesting, unique and makes a connection with its intended audience.
Nice job Dove!
I wanted to show you this video for 2 reasons.
Reason #1: It’s awesome! This song and video are great and I can’t stop watching it.
Reason #2: These is a mainstream video based all on YouTube references. All of the people in this video are “YouTube stars.” I wanted to show you this to make you aware of a culture and a world that is very likely going on without your knowledge. How many of the references in this video do you know?
As a marketer you need to be aware of all that is going on in the pop culture. I highly encourage you to spend some time surfing around YouTube. It’s going to make you a better marketer. And I guarantee you are going to have fun doing it.
YouTube is a crazy, bizarre, fun world.
Havard Business Review recently did an article on why Google is great at its core. Here is a video of the article’s author.
The interesting thing about the article and this video is that it comes from a business theory point of view and not a search engine point of view. That is uniique for our industry.
You can see the article here.
