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Archive for April, 2008

Link Building - Small Business Marketing Unleashed

Tuesday, April 29th, 2008

Debra O’Neil Mastaler gave a definitive overview of the link building landscape. She covered the topic widely and deeply. Learn more here.


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Site Architecture at Small Business Marketing Unleashed

Monday, April 28th, 2008

First up, Stoney deGeyter discussed fundamental site architecture. He laid down some really important aspects of creating a site that is strong to its core from a search engine point of view. You can read the details here.


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Debunking Google News Myths and Debating SEO Standardization

Wednesday, April 23rd, 2008

Google News bloggers debunk myths about how to get your article submitted to Google News; myths include examples such as having a picture next to your piece increases your rankings. Blogging continues to gain popularity, but according to MediaPost.com, only 23% of people who read blogs are more likely to go out and buy those bloggers suggested products. Also, the debate is heated on the Search Engine Watch forums about whether or not SEO should be standardized.


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SEO Firm Slapped With $100,000 Fine

Tuesday, April 22nd, 2008

Legal details are the name of the game this week. First up, Sage covers Search Engine Watch’s story on Internet Advancement, the SEO agency slapped with a $100,000 scamming fine. Then it’s on to Georgia’s ruling on trademark infringement as it pertains to meta tags. Amidst the legalese, he touches on the info that Google Bots now fill forms to uncover invisible data, Yahoo!’s “no minimum bid” rule, and Facebook’s new IM tool.


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You Use Youtube? Learn How to Maximize

Monday, April 21st, 2008

Jiannis Sotiropoulos from the Pandemic Blog divulges his findings about how to maximize your Youtube results in his article, “Going Viral with Youtube.” Sotiropoulos studied four different videos, three of which were popular and one that wasn’t. Sage highlights five of his major findings, including results like the number of friends you have on Youtube does NOT play a role in promoting it nor does the quantity of videos, but the quality of your video and having lots of friends on other social networking sites does influence the popularity.


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