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Archive for December, 2007

The Are Paid Links Evil Debate Part 1

Friday, December 14th, 2007

At Search Engine Strategies (SES) Chicago 2007 I spoke on the “Are Paid Links Evil” panel with William Leake, Founder and CEO
Apogee Search Marketing.

This is a really important topic in the world of search right now. He has some very good thoughts on the topic. I really encourage you to watch this two part series.

Not understanding exactly what is going on in this environment right now could have major negative consequences on your web site.


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The 12 SEO Days of Christmas

Wednesday, December 12th, 2007

The creativity is starting to get really good. Check out this really clever rendition of The 12 SEO Days of Christmas from Leapfrogg Search marketing solutions.

Nice work guys. This is really great. I can’t wait to see another one.

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The Coolest Paid Search Tutorial You’ve Ever Seen

Tuesday, December 11th, 2007

This past week at Search Engine Strategies (SES) Chicago 2007 I ran into the very nice people at
Pop Labs. They do search marketing and social media consulting.

There’s a guy there, Chuck Lewis, who has done some really cool videos on search marketing. You have got to check this out:

Thanks Chuck! I hope some day we can meet and maybe do a video together.

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How The Hell Do You Pick An SEM Vendor?

Tuesday, December 11th, 2007

TopSEOs - Organic SEO, PPC, SEM and Internet Marketing Companies ranked is taking on the heavy task of trying to systematically rank these kinds of firms. Learn about what they are doing and why this might be a handy resource for your web marketing pursuits.

Search Engine Strategies (SES) Chicago 2007

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SEM In A Box - We Knew It Was Coming

Monday, December 10th, 2007

Today, at Search Engine Strategies (SES) Chicago 2007 I spoke with Christopher Upkes the Director of Agency Development at Adapt SEM for Pay-Per-Click Management | SEM / PPC Software.

There are some standard procedures in managing at PPC campaign that might be better suited for an automated program. That way you can focus on more important creative tasks.

Check out this video to learn more:

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