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Today I talk about my observations at Search Engine Strategies 2007 in Toronto Canada. There is a tremendous amount of untapped potential in the Canadian search marketing landscape. Watch this commentary to learn what the Canadian Search Engine marketing arena is like and see what’s involved in beginning promotion in this market.
Today, at Search Engine Strategies in Toronto I talk with Mel Carson of MSN adCenter. AdCenter opened their Canadian property earlier this year. We talk about what this means to MSN and the Canadian search population. The Canadian search landscape has a tremendous amount of potential. A high percentage of Canadians are online and searching regularly. Having a dedicated Canadian adCenter will help advertisers reach these people in a more meaningful way.
For more information check out these links:
Microsoft adCenter
adCenter Blog
Le Blog Microsoft adCenter
Today, at Search Engine Strategies Toronto Canada, I talk with Bill Rice from the Web Marketing Association. He is at the show to promote Award winning websites - WebAwards 2007. You can still nominate your site. You have until Friday, June 15. The award recognizes sites within 96 industries. Learn about the award and what it takes to win.
Canada is the leading trading partner with the U.S. But U.S. web marketers are highly U.S. Centric. There is a tremendous amount of opportunity working with Canadians. Businesses around the world would do well to consider getting involved with Canadian search outlets.
This week I’ll be in Toronto at the Search Engine Strategies Conference. I talk briefly here about why I go to these conferences and why they are valuable for you.
