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At Search Engine Strategies Toronto I spoke with the President and CEO of ZipLocal - Find It - Your Way. ZipLocal recently launched in its beta phase. This is a Canadian-focuse, hyper-local search engine. Local search continues to gain a major amount of momentum. Elaine is a very honest, straight forward person. She offers some terrific insight into the general local search marketing arena.
At Search Engine Strategies in Toronto I had the pleasure to talk with Marc Poirier from Acquisio.
We did an interview with Marc earlier here:
Interview with Marc Poirier, President of Acquisio - Web Marketing Watch
I wanted talk with Marc again because he is a Canadian-based company. We compare and contrast the Canadian search marketing landscape with the U.S. landscape. We talk about why U.S. companies are rare to find at shows outside of the the U.S.
Today we finish up our 2 part talk with Jeff Rohrs from Email Marketing - ExactTarget at Search Engine Strategies in Toronto. He is an authority on click fraud at the major paid search engines such as Google, Yahoo and MSN. Watch here to learn what click fraud is and why this is an important topic for marketers to be aware of.
The Canadian search landscape strikes me as an environment that is ripe with potential. However, it’s still a bit new and less educated from a web marketing perspective. That’s great news for marketers who are more educated. There are a lot of searchers in Canada that are not being served search results to their fullest potential.
Today we talk with Jeff Rohrs from Email Marketing - ExactTarget at Search Engine Strategies in Toronto. He is an authority on click fraud at the major paid search engines such as Google, Yahoo and MSN. Watch here to learn what click fraud is and why this is an important topic for marketers to be aware of.
