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Interview with Jeff Rohrs from ExactTarget Part 2

June 18, 2007 – 7:00 pm

Today we finish up our 2 part talk with Jeff Rohrs from Email Marketing - ExactTarget at Search Engine Strategies in Toronto. He is an authority on click fraud at the major paid search engines such as Google, Yahoo and MSN. Watch here to learn what click fraud is and why this is an important topic for marketers to be aware of.

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