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Time: 03:05
Today is Friday Commentary Day. Today I discuss the fact that the web marketing industry is nothing if not ever changing. I give you some tips on how to stay up on it in an easy way.
I am very careful of your time. And because of that, I try not to post twice in a day. But I’m just so excited about this news, that I had to post it. It may seem like a shameless plug. But really I’m just so proud of our team and the amazing work they put out. So, this post is for the SageRock team. Thanks guys!
Our firm, SageRock.com has just been honored with winning the Best Search Engine Optimization, Best Search Engine Marketing Award from NEOSA - a northern Ohio Industry organization. Click the above video to learn more. Read the rest of this page »
Google Universal Search is live and officially on the scene. It’s going to significantly change the search results people see. And it’s going to significantly change the way people optimize their web sites for Google.
Here are some places where you can go to get more information:
Search Engine Roundtable does some nice coverage of it here:
Google Revamps Search Results Landscape with Universal Search
They also did a video on what the changes look like. You can see that video here:
Google Universal 2.0 Video.
And here’s the official Google blog discussing it:
Universal search: The best answer is still the best answer
Today, we’re making that first step available on google.com by launching the new architecture and using it to blend content from Images, Maps, Books, Video, and News into our web results.
With universal search, we’re attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.
Time: 03:38
Last week, Microsoft bought AQuantive for $6 billion.
AQuantive is the parent to Atlas (ad-serving tools for advertisers and publishers, as well as Atlas Search bid management tools), DRIVEpm (behaviorally targeted ad network/media broker) and Avenue A | Razorfish (digital marketing agency, including search). You can read about it here:
Microsoft to Acquire AQuantive$6 billion.
And before that, Google bought DoubleClick for $3.1 billion. DoubleClick, the deal also includes Performics, a search and affiliate marketing agency. You can read about that here:
Google/DoubleClick Deal Shakes Things Up
What does this have to do with you, you ask? Plenty! Watch here to learn why this matters to you.
Time: 02:12
Here I reference an article over at Search Engine Roundtable:
A Drop in Traffic After Relaunching a SEO Friendly Version of a Site.
They discuss the phenomenon of launching a new version of a web site that is completely search engine friendly. And on the relaunch they experience a significant loss of traffic. Learn what the secret of dealing with this very painful experience is.
