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  • May 22

Online Ad Agencies for Google and Microsoft

Time: 03:38

Last week, Microsoft bought AQuantive for $6 billion.

AQuantive is the parent to Atlas (ad-serving tools for advertisers and publishers, as well as Atlas Search bid management tools), DRIVEpm (behaviorally targeted ad network/media broker) and Avenue A | Razorfish (digital marketing agency, including search). You can read about it here:

Microsoft to Acquire AQuantive$6 billion.

And before that, Google bought DoubleClick for $3.1 billion. DoubleClick, the deal also includes Performics, a search and affiliate marketing agency. You can read about that here:

Google/DoubleClick Deal Shakes Things Up

What does this have to do with you, you ask? Plenty! Watch here to learn why this matters to you.




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Sage

I\\\'m Sage… the owner of Web Marketing Watch. I love web marketing. I believe it\\\'s the greatest media revolution in the history of humanity. I\\\'ve created Web Marketing Watch to help you get to most out of the Web phenomenon.