What: I’m in New York this week at the Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization. Today I talk with Marc Poirier, the President of Acquisio. Acquisio is a pay per click campaign management tool that allows you to view all of your ppc activity in one place. If you have a lot of campaigns and you are struggling to keep up on all your data, Acquisio might be a solution for you. They have tools for web marketing agencies and end-users. On top of that, they are really great people. Check it out to see if this might be an option for you.
Why: Managing pay per click campaigns takes a great deal of time, if it’s done correctly. And time is the one thing none of us have enough of. Utilizing a tool like this might make sense for you if you find yourself spending a lot of time compiling data and reports from multiple ppc accounts.
How: I shot this with my mini DV Panasonic video camera.
Why: The second-tier pay per click search engines are a very interesting area. Sometimes they can be very effective. And sometimes they can not be effective at all. LookSmart is looking to master specific vertical areas… making them the definitive resource for certain things. This very well might be the way to expand their reach. Second-tier search engines can be a really effective strategy in lowering your overall cost-per-acquisition cost, if done correctly.
How: I shot this with my mini DV Panasonic video camera.
Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007.
When: April 13, 2007
Why: As things evolve in the web, campaigns become more sophisticated. The bar gets raised and the game becomes more challenging. Understanding the trends of what is important today is going to give you the best chance of success online.
How: I shot this with my mini DV Panasonic video camera.
Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007.
When: April 12, 2007
Why: This is a great way to get exposed to the Chinese search engine market. There is a lot of potential in this market. David has a lot of experience in China. He makes for a great tour guide.
How: I shot this with my mini DV Panasonic video camera.
Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007.
When: April 11, 2007
Why: Search Engine Strategies is an important show. If you aren’t familiar with it, you might consider attending sometime. It’s filled with the best minds of the search engine world.
How: I shot this with my mini DV Panasonic video camera.
