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Archive for April, 2007

Interview with Gary Angel, President of semphonic - Part 2

Monday, April 23rd, 2007

What: I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. This week I’m doing a five part interview with Gary Angel, the President of Semphonic,- Web Analytics and Search Engine Marketing Analytics.. Today we discuss:
Social media and how you can track it.
Why this is the new wild, wild West.
Why this kind of traffic might or might not be interesting to you.
What is the best web measurement tool to use.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 24, 2007

Why: Gary Angel and his company specialize solely on web analytics. He has been in this business for 10 years. Web analytics are the foundation of every campaign you do. If you don’t understand how your traffic is interacting with your web site you are literally throwing money away. This is a topic I believe very strongly in. I want you to watch these videos to consider what you could be doing better with your statistics. Gary has given us a lot of great advice and information here.

How: I shot this with my mini DV Panasonic video camera.

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Interview with Gary Angel, President of semphonic - Part 1

Monday, April 23rd, 2007

What: I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. This week I’m doing a five part interview with Gary Angel, the President of Semphonic,- Web Analytics and Search Engine Marketing Analytics.. Today we discuss:
Who is Semphonic and why they know what they are talking about.
When should you get involved in web measurement.
What you should do before you ever start your ppc and seo campaigns.
Understand how people are using your site throughout their visit sessions.

Do you know how much of your ppc traffic is duplicate traffic?
How is your paid traffic and your natural search traffic integrating?
What you can learn from other people’s campaigns.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 23, 2007

Why: Gary Angel and his company specialize solely on web analytics. He has been in this business for 10 years. Web analytics are the foundation of every campaign you do. If you don’t understand how your traffic is interacting with your web site you are literally throwing money away. This is a topic I believe very strongly in. I want you to watch these videos to consider what you could be doing better with your statistics. Gary has given us a lot of great advice and information here.

How: I shot this with my mini DV Panasonic video camera.

Read the rest of this page »



Commentary of Search Engine Strategies New York

Tuesday, April 17th, 2007

What: I discuss why I’m doing these interviews from Search Engine Strategies New York and why I feel it’s important for your web marketing initiatives.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 20, 2007

Why: Search Engine marketing is the fastest growing segment of marketing right now. Search Engine Strategies is a huge resource of information to help you spend your search engine marketing money smarter.

How: I shot this with my mini DV Panasonic video camera.

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Interview with Avinash Kaushik of Google Analytics

Tuesday, April 17th, 2007

What: I did a series of interviews at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization. Today I talk with Avinash Kaushik of Google Analytics. Google Analytics is an extremely robust statistical analysis tool. It has a ton of great reports showing your statistics in many useful ways. The best part is that it costs absolutely nothing.

Avinash is a highly regarded person within the statistical analysis world. You can pre-order his upcoming book here:

Amazon.com: Web Analytics: An Hour a Day: Books: Avinash Kaushik. He also has a great blog here: Occam’s Razor by Avinash Kaushik

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 19, 2007

Why: Google Analytics has literally changed the landscape of the web analytics environment. This tool is a great option for you if you don’t have any stats or if you would like to see your stats from another angle. It is one of the great contributions to our industry.

How: I shot this with my mini DV Panasonic video camera.

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Search Engine Strategies interview with Lindsay Morris from VIVmag.com

Tuesday, April 17th, 2007

What: I’m in New York this week at the Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization. Today I interviewed Lindsay Morris from VIVmag. She was a conference attendee. We discuss her background, the company she is working at and what she got out of Search Engine Strategies.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 18, 2007

Why: I wanted to give you a feel for some different people that attended the conference. People from all different walks of life and all different technical levels attend Search Engine Strategies. Possibly Lindsay has a similar story to you.

How: I shot this with my mini DV Panasonic video camera.

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