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Archive for April, 2007

Interview with Bruce Clay

Monday, April 30th, 2007

What: I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. In this segment I talked with Bruce Clay from bruceclay.com - Internet Marketing: Search Engine Optimization, PPC, Analytics, Design, Email, Branding Services and Tools. I wanted to talk to him about his seo course. It is one of the most regarded courses a person can take. The course is: SEOToolSet Courses and SEO Training. He offers then through out the year. If you are looking for a good understanding of SEO, you should seriously consider this course.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: May 1, 2007

Why: Bruce Clay is one of the major leaders in the SEO arena. A search engine optimization course taught by him is a great learning tool. While I haven’t taken it myself, I have only heard very good things about it. Training in this industry is a rarity. This course is truly a diamond in the rough.

How: I shot this with my mini DV Panasonic video camera.

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Interview with Bruce Clay

Monday, April 30th, 2007

What: I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. In this segment I talked with Bruce Clay from bruceclay.com - Internet Marketing: Search Engine Optimization, PPC, Analytics, Design, Email, Branding Services and Tools. I wanted to talk to him about his seo course. It is one of the most regarded courses a person can take. The course is: SEOToolSet Courses and SEO Training. He offers then through out the year. If you are looking for a good understanding of SEO, you should seriously consider this course.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: May 1, 2007

Why: Bruce Clay is one of the major leaders in the SEO arena. A search engine optimization course taught by him is a great learning tool. While I haven’t taken it myself, I have only heard very good things about it. Training in this industry is a rarity. This course is truly a diamond in the rough.

How: I shot this with my mini DV Panasonic video camera.

Read the rest of this page »



Did You Watch Last Week’s Series on Web Analytics

Monday, April 30th, 2007

What: Today I recap last week’s web analytics interviews I did. As I suspected, the viewer numbers were a bit low. Stats are not the most fun part of web marketing. But they are definitely the best part of web marketing. Unlike all the other marketing you do, web marketing gives you information you could never get anywhere else.

Who: Sage Lewis

Where: This was shot at my office in Akron Ohio (at my desk, actually)..

When: April 30, 2007

Why: I believe in stats more than anything else in the web marketing world. Web marketing would not be nearly as great were it not for stats.

How: I shot this with my laptop video camera.

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Interview with Gary Angel, President of semphonic - Part 5

Thursday, April 26th, 2007

What: I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. This week I’m doing a five part interview with Gary Angel, the President of Semphonic,- Web Analytics and Search Engine Marketing Analytics.. Today we discuss:
Why segmenting and siloing individual marketing campaigns is limiting your understanding.
Why you should be measuring your branding.
What to do about information overload from measurement tools.
What to do if all these measuring tools are intimidating.
What to do right now if you are not doing any web measurement… the answer is easy and free.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 27, 2007

Why: Gary Angel and his company specialize solely on web analytics. He has been in this business for 10 years. Web analytics are the foundation of every campaign you do. If you don’t understand how your traffic is interacting with your web site you are literally throwing money away. This is a topic I believe very strongly in. I want you to watch these videos to consider what you could be doing better with your statistics. Gary has given us a lot of great advice and information here.

How: I shot this with my mini DV Panasonic video camera.

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Interview with Gary Angel, President of semphonic - Part 4

Wednesday, April 25th, 2007

What: I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. This week I’m doing a five part interview with Gary Angel, the President of Semphonic,- Web Analytics and Search Engine Marketing Analytics.. Today we discuss:
How Google Analytics has changed the playing field.
Why it’s a benefit to the advertiser.
If you care about your web site you should be measuring.
Why stats can be gratifying and fun.
What’s the coolest new thing in the measurement business today.
Why looking at a single user session is not showing you all you should know.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 26, 2007

Why: Gary Angel and his company specialize solely on web analytics. He has been in this business for 10 years. Web analytics are the foundation of every campaign you do. If you don’t understand how your traffic is interacting with your web site you are literally throwing money away. This is a topic I believe very strongly in. I want you to watch these videos to consider what you could be doing better with your statistics. Gary has given us a lot of great advice and information here.

How: I shot this with my mini DV Panasonic video camera.

Read the rest of this page »