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The New Barack Obama Web Site

February 12, 2007 – 11:07 am

What: Barack Obama officially announced his candidacy for presidency over the weekend. With that, he put up a completely new web site. I go over some of the features that make it particularly interesting. And I briefly mention some of the social media web sites he is involved with. I’ve inlcluded links to his YouTube, MySpace and Flickr accounts here:

http://www.barackobama.com/

http://www.youtube.com/profile?user=BarackObamadotcom

http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=1647294

http://www.flickr.com/photos/barackobamadotcom/

Who: Sage Lewis

Where: This was shot at our office in Akron Ohio.

When: February 12, 2007

Why: Politics is interesting and is a great place to find innovation in marketing. The presidential candidates are doing some really cool things. All of which you can learn from and potentially use in your own marketing.

How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.

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