What: I wanted to discuss what can be learned from the web marketing of politcal sites and how these things can be applied in the corporate world.
Where: This was shot at our office in Akron Ohio.
When: January 24, 2007
Why: Politicians have only one chance to get it right. If they mess up they loose everything. If they get it right they win the entire shooting match. It’s amazingly intense. Consequently, there is a lot to be learned from politcal web marketing in the corporate world.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
What: Officebydesign.com has spent years perfecting their search engine optimization. It has involved many different evolutions. But now the architecture of Officebydesign.com is such that he can come up for a wide variety of key phrases within the search engines.
Where: This was shot at our office in Akron Ohio.
When: January 25, 2007
Why: Often times, it helps to see what others have done to give you ideas on how you can help yourself. Officebydesign.com has spent a lot of time and effort in optimizing their web site for the search engines. Hopefully this video will help you with your search engine optimization.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
Officebydesign.com has been a leader is supplying office furniture and office furniture planning services for businesses and home office applications for over 10 years. office furniture, home office furniture specializes in high quality and discounted office furniture including desks, office chairs, computer furniture and home office furniture. Office by Design’s office furniture reference information includes ergonomic reference data and office planning tools to assist in purchasing of furniture. office furniture, home office furniture provides the office furniture and planning tools to make purchasing furniture an enjoyable experience.
What: I wanted to look at Barack Obama’s web site from a web marketing perspective. I discuss some of the pros and some of the cons of what Barack is doing online.
Where: This was shot at our office in Akron Ohio.
When: January 23, 2007
Why: There might not be a more intense marketing place online than with presidential politicians. In order to win at a grassroots level you have to be more savvy and cutting edge than virtually every other marketer out there. Looking at Barack’s site in comparison to Hillary’s site is a pretty eye opening comparison.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
What: Hillary Clinton just announced her run for president. I take a look at the different aspects of her web marketing on her site and also on the search engines.
Where: This was shot at our office in Akron Ohio.
When: January 22, 2007
Why: Politicians are true sprinters when it comes to marketing. They don’t have a decade to get it right. At best they get two years. Looking at what a savvy politician does online can give you some powerful insight into techniques you could use for your own web site.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
What: I’m thinking about Friday being commentary day where I share my opinion on something that is going on in the web marketing world. This is what I’ve been thinking about social marketing.
Where: This was shot at our office in Akron Ohio.
When: January 19, 2007
Why: This whole social marketing thing is like a raging virus. It reminds of Ebola… a hot, raging disease that will likely burn out before the end of the year. The concept is fine. However, it’s put in the hands of people that often care more about their campaign than the people they are manipulating. The lack of genuine care for the people being socially marketed to will be the death of this concept.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
